By John Bartle, Dylan Griffiths
Dramatic alterations in society, expertise and tradition have reworked the connection among political events, the media, and the person voter during the last fifty years. The prime researchers accrued during this quantity supply a complete research of the evolution of British political verbal exchange due to the fact that 1945. They discover the contest for insurance among political events and media enterprises, the continuing competition among politicians and the click, and the consequences for the standard of British democracy.
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Extra resources for Political Communications Transformed: From Morrison to Mandelson
Sample text
The link between economic circumstances and vote is therefore a contingent one, which depends on arguments about culpability. 32 Party and leadership images Voters also judge parties according to generalized attitudes or beliefs about the parties that are usually referred to as ‘party images’. Some of these images exist in a ‘twilight zone between intellect and emotions’ 33 and appear to be based on recent impressions. Others appear to be the result of impressions accumulated by voters over a long period of time.
16 Moreover, if their opinions and party identification were at odds with each other, it was assumed that the operation of group norms would mean that they would stick with their party. Identifiers were therefore very unlikely to change their minds during the short term of an election campaign, since they were ‘immunized’ to communications. The best that any party could do was to target the small group of ‘floating voters’ (around 10 per cent of the electorate) that had no identification at all.
31 However, governments are not punished if they are not held responsible for outcomes. Most voters blamed the ‘Thatcher government’ for the 1989–92 recession, thus breaking the link between economic conditions Changing Voters or Changing Models of Voting? 25 and vote choice. The link between economic circumstances and vote is therefore a contingent one, which depends on arguments about culpability. 32 Party and leadership images Voters also judge parties according to generalized attitudes or beliefs about the parties that are usually referred to as ‘party images’.
