By Kimberly A. Neuendorf
Content material research is among the most vital yet complicated learn methodologies within the social sciences. within the content material research Guidebook writer Kimberly Neuendorf offers an obtainable center textual content for upper-level undergraduates and graduate scholars around the social sciences. Comprising step by step directions and useful suggestion, this article unravels the complex features of content material research. The content material research Guidebook presents readers: various examples from around the social sciences Sidebars that describe leading edge and wide-ranging content material research tasks, from either academia and advertisement examine Pedagogical instruments in a simple to appreciate structure
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Example text
T h i r d , some o f the growth i n content analysis applications shown is surely due t o the expansion i n the number o f journals indexed (via new journals and cross-over additions). Taking these caveats i n t o account, the evidence is still clear: Never has content analysis received more attention i n the research literature than at the present time. 3 The expanding use o f the technique is particularly notable i n the searches o f Psychlnfo, the Social Science Citation Index, and ProQuest Digital Dissertations; results for searches o f these three indexes are graphed i n Figure 2 .
426). Their findings indicate a surprising correspondence between quantitative and qualitative methods i n the discovery o f new locus-of-control dimensions reflected in a variety o f very specific manifest indicators. A number o f researchers have criticized any dependence o n the manifest-latent dichotomy, noting the often fuzzy distinction between the t w o (Potter 8c Levine-Donnerstein, 1999; Shapiro 8c Markoff, 1997). I t is perhaps more useful to think o f a continuum f r o m "highly manifest" to "highly latent" and to address issues o f subtlety o f measurement for those messages that are very latent (and therefore a challenge for objective and reliable measurement).
2 19 Analyzing Communication i n Crisis Perpetrator and Negotiator Interpersonal Exchanges Most standoffs between police and perpetrators are resolved nonviolently. An analysis of 137 crisis incidents handled by the New York City Police Department revealed that in 91% of the cases, neither hostages nor hostage takers/were killed (Rogan & Hammer, 1995, p. 554). Nonetheless, those crisis situations that end violently—such as the 1993 Branch Davidian conflagration in Waco, Texas—focus attention on the need to better understand the negotiation process.
