By Frederick F. Reichheld, Scott D. Cook
This number of articles and interviews from the "Harvard company Review", can help you enterprise leaders comprehend, combine and deal with a few of the dimensions of loyalty of their compaines. The publication additionally gains contributions from authors similar to Hamel, Prahalad, Porter, convenient and Drucker. It demonstrates a necessity for knowing loyalty from clients, traders, staff and strategists.
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Additional resources for The quest for loyalty: creating value through partnership
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Cook Page iii The Quest for Loyalty Creating Value through Partnership Edited with an Introduction by Frederick F. Reichheld Foreword by Scott D. Cook A Harvard Business Review Book Page iv Copyright © 1990, 1991, 1992, 1993, 1994, 1995, 1996 by the President and Fellows of Harvard College. All rights reserved. Printed in the United States of America 01 00 99 98 97 5 4 3 2 1 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the copyright holder.
But these Page xxvi norms are beginning to display a kind of mettle fatigue. Business leaders who want the leveraged advantages of sustained growth and profit must begin to measure and nurture their human assets as carefully as they do their financial assets. They must renegotiate their partnerships with investors, employees, and customers. Otherwise they're doomed to an uphill struggle against the low-growth economics of disloyalty and perpetual churn. Note 1. Financial Times,12 April 1996, p.
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