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Learn the fundamentals of Google AdWords, Analytics, and site Optimizer—and then notice tips on how to use this robust trifecta jointly that can assist you tune, extract, and research information and make beneficial adjustments. subject matters contain cost-per-click ads, conversion monitoring, the way to follow what you’re studying, and lots more and plenty more.
* Brings you up to the mark on Google AdWords, Analytics, and web site Optimizer
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* subject matters comprise the fundamentals of CPC (cost consistent with click on) and the way to take advantage of Google's advert Planner, the AdWords Editor, and conversion tracking
* Covers tips to set up monitoring code on your site, what stories can be found and the way to take advantage of them, trying out, utilising what you examine, and masses more
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Extra resources for Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
Sample text
Here, Google Analytics (or whatever webanalytics program you’re using) can determine the percentage of visitors who have visited your site only once, and the percentage who have visited twice or more. Figure 1-5 shows this very popular pie chart found within the Visitors section of Google Analytics; it’s also found prominently in nearly every web-analytics package. Figure 1-5: New vs. Returning Visitor report Figure 1-5 shows a breakdown between new and returning visitors that’s as nearly “classic” as you can get — a 70/30 percentage split.
Indd 12 8/12/2010 1:01:24 PM Chapter 1 n What’s Your Game Plan for Success? 13 Key Performance Indicators (KPI) OK, if you’re doing this already, then you are at a higher level of measurement knowledge than most people. Congratulations to you! Key Performance Indicators are the solutions to the mini-equations that you’ve built to measure how your website is performing. They are not metrics, like Average Time on Site or Bounce Rate, and they are not counts of things, like Transactions or Goal Conversions.
All the functions and features that we just covered are available in this sub-tab. Each column heading, including those of the columns that you add in with the Columns feature, is sortable, which will help your analysis efforts greatly. indd 39 8/12/2010 1:01:54 PM 40 Part II n Google AdWords the name of any campaign here as well — mouse over any campaign name to see a small pencil image appear, and click on that to edit a campaign’s name. NOTE The action of deleting a campaign doesn’t really delete it as you’d expect.
